Digimagaz.com – In a strategic move that signals a significant shift in how tech users manage their Apple device warranties, Apple has introduced AppleCare One a comprehensive subscription service that allows users to protect multiple devices under a single, flexible plan. This new offering, priced at $19.99 per month for up to three devices and $5.99 monthly for each additional one, is now available in the U.S. starting July 24, 2025 (EST).
A Unified Approach to Apple Device Protection
Traditionally, AppleCare+ has been the go-to solution for individual device protection, offering a reliable safety net for mishaps and hardware issues. AppleCare One builds upon this foundation but introduces a multi-device model that reflects how modern users engage with technology today. From iPhones to Apple Watches and iPads, the new plan allows users to consolidate protection under a single umbrella—streamlining management, reducing monthly costs, and removing the complexity of maintaining multiple individual coverage plans.
Key Features Include:
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Coverage for up to three Apple products for $19.99/month, with an option to add more at $5.99 each.
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Unlimited accidental damage repairs, including drops and spills.
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Battery service coverage for all enrolled devices.
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24/7 priority support from Apple-certified experts.
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Theft and loss protection extended to iPad and Apple Watch—previously only available for iPhones.
Cost-Effective Coverage for Apple Enthusiasts
AppleCare One delivers tangible financial benefits to those who own multiple devices. By bundling protection under one plan, customers can save up to $11 per month compared to paying for separate AppleCare+ plans. This cost-efficiency could appeal to families, professionals, or tech enthusiasts who rely on an ecosystem of Apple products in their daily lives.
Perhaps most notably, Apple is now allowing customers to add previously owned eligible devices—up to four years old—into their AppleCare One plan, provided the devices are in good working condition. This shift marks a departure from AppleCare+’s previous 60-day post-purchase enrollment limit, giving users more flexibility and incentive to protect older devices that remain in active use.
Simplified Plan Management and Flexibility
AppleCare One also reflects Apple’s understanding of evolving consumer needs. Device management is seamless: when a user trades in a covered device through Apple, it’s automatically replaced in their plan with the new one—no manual updates required. Additionally, the monthly subscription model makes it easy to add or remove devices at will, offering a level of flexibility rarely seen in tech warranty programs.
Apple’s VP of Worldwide Product Marketing, Bob Borchers, framed the initiative as an evolution of Apple’s customer-first philosophy:
“Built on the trusted foundation of AppleCare+, AppleCare One extends that same reliability and makes it easier than ever to protect the products you love and depend on… combining simplicity and exceptional value.”
A New Chapter in Apple Services Strategy
AppleCare One is not just a warranty update—it’s a strategic play in Apple’s growing services ecosystem. As hardware innovation slows and users hold onto devices longer, Apple is doubling down on services that ensure continued customer engagement and brand loyalty. By offering a centralized, flexible protection solution, Apple positions itself as not just a hardware manufacturer, but a full-lifecycle service provider.
This launch may also pave the way for future cross-product subscriptions, potentially linking device protection with services like iCloud+, Apple One, or hardware upgrade programs.
AppleCare One reflects a broader trend toward subscription-based convenience and personalization. It’s a timely response to the way users interact with multiple Apple devices and a sign that Apple is listening to the evolving needs of its customer base. With competitive pricing, added flexibility, and expanded protection, AppleCare One could quickly become a standard for how tech warranties are delivered in the future.
