Digimagaz.com – Twitter owner Elon Musk has officially rebranded the popular social media platform, replacing its iconic bird logo with a simple “X.” The announcement, made on Sunday through a post on the site, unveiled a sweeping rebrand that has been in the works for months. With the domain X.com now redirecting users to Twitter’s homepage, Musk’s vision for the platform as an “everything app” is taking shape. This strategic overhaul comes after Musk acquired Twitter for a staggering $44 billion last year, and he appears determined to transform the platform into a multifaceted hub of innovation.

The Transition to ‘X’

Elon Musk’s decision to change Twitter’s identity from a bird logo to the letter “X” reflects his ambitious vision for the platform’s future. In a heartfelt post on Sunday, he expressed that Twitter would soon bid farewell to its avian branding and gradually move away from all bird-related imagery. As of Monday, users visiting X.com will be redirected to Twitter’s homepage, while Twitter.com continues to remain operational. The rebranding process has not yet been fully implemented within the mobile app, and the bird logo is still present for many users.

The transition to “X” aligns with Musk’s goal of transforming Twitter into an “everything app,” encompassing diverse functionalities. According to Twitter CEO Linda Yaccarino’s post on Sunday, “X” will be centered around audio, video, messaging, payments, and banking. The platform’s utilization of artificial intelligence will play a crucial role in enhancing user experience and driving innovation across various features.

Musk’s Fascination with ‘X’

Elon Musk’s fascination with the letter “X” is evident in various aspects of his ventures. With SpaceX, his renowned rocket manufacturing company, also sporting an “X” in its logo, it becomes apparent that Musk views this symbol as a representation of his ventures’ potential for exploration and advancement. Moreover, Musk recently unveiled his new artificial intelligence startup, xAI, which aspires to unravel the mysteries of the universe.

Tweets on the platform will now be referred to as “x’s” according to Musk. However, he remains undecided on what retweets will be called, suggesting that the concept should be reevaluated. This shift in nomenclature is symbolic of the platform’s transition to its new identity.

A History of ‘X’

The “X” in the rebranding of Twitter is not entirely novel for Musk. Before Twitter, he was the founder of X.com, an online payment company, which later merged with Confinity and was ultimately rebranded as PayPal in 2001. In a fascinating turn of events, Musk repurchased the X.com domain from PayPal in 2017, solidifying his connection to the letter “X” once again.


Elon Musk’s decision to rebrand Twitter as “X” and replace the iconic bird logo marks a significant moment in the platform’s history. As Musk endeavors to turn Twitter into an “everything app” with a strong focus on audio, video, messaging, payments, and artificial intelligence, the future of the platform looks promising. The journey from Twitter to X reflects Musk’s visionary approach to innovation and his quest to uncover the secrets of the universe through ventures like xAI.

The rebranding may take some time to permeate fully through the app and user experience. However, Twitter users can already witness the transformation through the change in the company’s domain name. With Musk’s track record of pioneering successful ventures, “X” is poised to become a significant player in the digital landscape.

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